Communiqué de presse de sunrise
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disponible en français. Il est cependant très intéressant et mérite une publication
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TDC Switzerland performed better than projected
Zurich, 27 February 2002 - TDC Switzerland performed better
than projected in the outlook for 2001. Net revenues totaled CHF 1555m and EBITDA was CHF
15.4m.
Performance TDC Switzerland 2001
Mobile services: |
746 mio CHF |
Wireline & Internet: |
809 mio CHF |
Net revenues, total: |
1555 mio CHF |
EBITDA: |
15.4 mio CHF |
Since TDC achieved control of TDC Switzerland at the beginning of 2001, the management
team has rapidly executed a transition and consolidation strategy. TDC Switzerland focused
on reaping the synergy benefits from the merger while increasing the momentum in the
market place. The outcome of this initiative is a company with an improved market position
and a strong foundation for growth.
The synergy and cost-reduction programs included a reduction in the number of call centers
and other offices as well as a reduction in other costs related to administration,
marketing and network transmission. In addition, the staff was reduced 12% to
approximately 2,200.
TDC Switzerland also launched an image campaign and increased its customer base while
sunrise's mobile infrastructure was expanded significantly, bringing coverage on a par
with the leading competitor in Switzerland.
As TDC Switzerlands figures show how many people actually use sunrise services only
those customers who regularly surf or make phone calls through sunrise are counted as
sunrise customers. At the end of 2001, TDC Switzerland's controlled customer base
comprised 944,000 mobile customers, up 62%, 499,000 Internet customers, up 25%, and
786,000 landline customers, up 15%. These figures only include active customers.
In November, TDC Switzerland launched ADSL, adding an important element to the total
product portfolio. The offer resulted in a strong customer intake during November and
December.
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